Using the Protect Our Winters Canada Ambassador’s Alliance, we have access to a community of the most accomplished professional athletes and influencers in Canada and the world, all committed to environmental leadership. We support each ambassador by equipping them with the information and tools needed to effectively deliver the HPCA program and inspire students to use their voice for climate action.


  • Casey Brown

  • Mike Douglas

  • Joshua Dueck

  • Roz Groenwoud

  • Erik Guay

  • Greg Hill

  • Kim Lamarre

  • Ashleigh McIvor

  • Craig McMorris

  • Ian McIntosh

  • Spencer O’Brien

  • Marie-France Roy

  • Stan Rey

  • Chris Rubens

  • Kelsey Serwa

  • Anna Segal

Casey Brown

Revelstoke, BC

Growing up the youngest of five in the remote west coast of southern New Zealand, Casey was quick to take to an outdoor lifestyle that included gathering edibles from the sea and forest, to wrangling sheep and chickens. Her family moved to Revelstoke, BC when Casey was eleven years old and with that move came bigger mountains. During her first few years in Canada, Casey pursued competitive freestyle skiing. Mountain biking was more of a hobby in the beginning, something she enjoyed doing with her family. Casey’s brother, Sam – an accomplished pro rider in the early 2000’s – introduced Casey to riding early on. She soon found herself shifting her attention to the sport. In 2012 Casey’s had a breakout year when she won the Canadian Championships, Queen of Crankworx and 6th at her first DH World Cup. These performances cemented her path to the World Cup Circuit. Many podiums and successes later she is focused on film projects and riding in Crankworx events. She is beyond fired up to keep making a name for herself in the freeride world.

Mike Douglas

Whistler, BC

Mike Douglas has been called one of the 10 most influential freeskiers of all time. He, along with the members of the New Canadian Air Force, pioneered modern freestyle skiing and developed the first high-performance twin tip ski with Salomon back in 1997. Since then he’s won dozens of awards for his skiing, and has more recently added award-winning filmmaker to his resume. His company, Switchback Entertainment, produces documentary adventure films and the web series Salomon TV.

Joshua Dueck

Father of two little chaos machines and husband to a real beauty.  Former Canadian Paralympian; Paralympic, World and X Games Champion.  Executive Director for Freestyle BC.  Peer Mentor with Spinal Cord Injury BC

Roz Groenwoud

Squamish, BC

In the first women’s Olympic halfpipe competition, Canadian Rosalind impressively landed in seventh place. She has also finished in third place in both the 2010 and 2011 X-Games. In 2012, she would honor her friend and teammate Sarah Burke, who passed away in a ski accident, by winning the X-Games halfpipe gold. She still carries Burke’s name on her helmet in all competitions. Rosalind would go on to win silver in the 2013 X-Games as well. Currently, she is studying math and physics at Quest University.

Erik Guay

Erik is a Canadian World Cup alpine ski racer. Racing out of Mont-Tremblant, Quebec, Guay won the World Cup season title in super-G in 2010 and was the world champion in downhill in 2011, as well as in the super-G in 2017. With 24 World Cup podiums, he is the career leader for Canada.

Greg Hill

Greg Hill began backcountry skiing in 1995 and completely immersed himself in this sport ever since. His enthusiasm and endurance slowly separated him from the pack. Countless days spent skinning up hill, honed his skills till he has become one of the foremost ski mountaineers in Canada. Always pushing deeper into the unknown, be it his personal limits or an unexplored mountain side. He has hundreds of first descents around his home range in British Columbia, Canada, as well as South America, Norway and Pakistan.


Best know for when he climbed and skied 2 million vertical feet (609km)  in 2010, climbing 71 mountains (in both North America and South America). which earned him 

“Top 25 fittest guys in the world” Men’s Fitness 2011

‘Skiers of the Year” Skiing magazine 2011 

He was also “Adventurers of the Year” National Geographic Adventure 2006


He has accomplished many goals, be it climbing and skiing 50 000 ft in a day or his March Madness in 2014, when Greg climbed and skied 100 km, or 330 000ft up. It was all backcountry skiing, each day he visited a new area and never repeated any zone.


He has amassed well over 200 summits gained throughout the world.


Recently he has taken to deeply looking into sustainable adventure and exploring these realities. He has sold his F-350 and snowmobile, no longer heli-guides, travels to all his mountain adventures in an Electric car. and has now climbed 40 mountains without the use of fossil fuels.

Kim Lamarre

The mountain has been at the center of Kim Lamarre’s entire life. She started skiing at the age of 2 and snowboarding at the age of 7. With her grandmother, Ginette “Gigi” Seguin, being an Olympian that represented Canada in alpine at the 1956 Cortina Winter Games, Kim started dreaming big at a very young age. She wanted to excel in a sport but she just didn’t know which one.

In 2001 Kim saw the skis movie “Propaganda” by Poor Boyz Productions. That’s where her passion for freeskiing started. She now had the dream of competing at the X Games. She achieved that dream when Women Ski Slopestyle made it’s debut in 2009. She also got her first medal in 2011, a bronze medal at the European X Games in Tignes, France.

To cap off an amazing 2011, the Olympics announced that ski Slopestyle would make it’s debut at the 2014 Sochi Games. Kim now had one goal ion mind: Follow her grandma’s footsteps and become an Olympian!

Sadly for Kim, she tore a ligament in her right knee both in 2012 and 2013. Consequently the Canadian Freestyle team decided that the Quebec freeskier wasn’t worthy of a spot on the team anymore.

Kim wasn’t ready to give up on her dreams and gave it her 120%. The hard work paid off. With the support of her family, friends and the community, Kim went on to have the best season of her life. A podium finish at the Dew Tour, X Games and Olympics. The three biggest events of the season.

Ashleigh McIvor

Ashleigh is a retired Canadian skicross Olympic Gold Medalist & World Champion. Following her retirement announcement, Ashleigh is no busy with speaking engagements and appearances for sponsors, partners and charitable organizations, as well as freeskiing and mountain biking for various videographers and photographers.

Craig McMorris

To have one world-class snowboarder from the prairies of Saskatchewan is pretty rare, but two?

As the elder statesman of the McMorris brothers, Craig is a veteran of the Canadian snowboard scene after first stepping on a board at the young age of 11.

Like any true older brother, Craig has been a mentor to his younger sibling over the years, teaching Mark a few tricks along the way.

Craig McMorris ‘sends it’ at all times with a personality as big as the tricks he stomps. But beyond the antics on and off the hill, Craig is all business and is a regular commentator and contributor to CBC Olympic coverage as well as ESPN’s Winter & Summer X Games.

Ian McIntosh

Squamish, BC

Ian started skiing at the age of two, learning to walk just two months prior. Growing up in a small ski town near Banff, CA, Ian knew exactly what he wanted to do with his life: ski. After high school, he moved to Whistler, where he and several ski friends would live for a year. Following a ski bum year, he traveled to New Zealand to follow the snow and his passion. Since then, he has competed on the Freeride World Tour and has been featured in multiple ski films. For Ian though, “It’s all about being in the powder.”

Spencer O’Brien

Spencer O’Brien was born in Alert Bay, BC. At the age of 4 her family relocated to Courtenay where she spent every winter at Mt.Washington learning to ski and snowboard with her family. She spent her adolescence competing at local events around BC with her older sister Meghann.

Spencer has been a fixture on slopestyle podiums for the past decade. She won Transworld’s Rookie of the Year in 2008 and has gone on to win 6 X Games medals, one of them being Gold in 2016. She is a 2x World Champion and a 2x Olympian for Team Canada.

Coming from a small aboriginal community and being diagnosed with Rheumatoid Arthritis in 2013 have pushed Spencer into working closely with Nike N7 and Arthritis Research Canada.

Marie-France Roy

Marie-France Roy grew up in Quebec, Canada, and began following her two older brothers around the local resort on a snowboard at 11 years old. A love for snowboarding influenced her move to Whistler, British Columbia, and she has been happily living the life of a professional snowboarder for over a decade. From her early competition experience at the X Games to her more recent back-to-the-mountains approach, Roy has traveled the world while enjoying the ride. Known for being one of the most stylish and versatile riders in snowboarding, Roy is also recognized for her humble and giving nature. She is the recipient of the 2015 Climate Activist Award from Protect Our Winters and TransWorld SNOWboarding magazine. Roy divides her time between Whistler and a self-built, environmentally-minded cob home on the west coast of Vancouver Island.

Stan Rey

Stan Rey took his technical background in ski racing and skicross to the back-country, where he now enjoys chasing powder and busting backies off any drop you care to point out to him. Stan’s winters now revolve around filming for BLANK and Salomon Freeski TV. He skis fast, sends hard and is dedicated to spreading his new religious movement: #backysunday and to make this planet we call earth a better place, so his kids, grandkids and generations to come will be able to enjoy the amazing wintery mountains just as he did.

Chris Rubens

Revelstoke, BC

Truly dedicated to the mountains and passionate about movement in them, Chris spends majority of his time self-propelling in the backcountry and putting down beautiful lines for both film and photo projects. Lately his pursuit of adventure has become year-round; creating quality climbing, running, hiking and bike content. An impressive athlete, a strong chapter, a funny personality- Chris stories resonate with audiences because they are a window into an amazing life. He spends most of his winters collaborating with Salomon TV, MatchStick Productions and Sherpas Cinema. Between trips you can find Chris at home in Revelstoke, BC the perfect backyard for endless opportunities for outdoor pursuits.

Kelsey Serwa

Kelsey Serwa started skiing as soon as she could walk.  With her grandfather, Cliff Serwa co-founding Big White Ski Resort in the early 1960′s it was inevitable that Kelsey would lead a life greatly influenced by the skiing community.

From the age of six Kelsey progressed from level to level in the Alpine world and in 2008, was named to the Women’s National Development Team for Canada. Embracing opportunities, the avid alpine racer made the decision to try something new and transitioned to ski cross in 2009.  She took the World Cup ski cross tour by storm, making a name for herself instantaneously and earning the prestigious “FIS Rookie of the Year” award.

With an entire community of family, friends, teachers and sponsors supporting her, Kelsey has earned 18 World Cup podium finishes, is an Olympic Gold and Silver Medalist, World Champion, 2-time X-Games gold medalist, 2-time Olympian, 2-time National Champion, 2-time South American Champion, and University student. Kelsey is the only Triple Crown winner,  encompassing victories at the Olympics, World Championships and X Games. She is also the only ski cross athlete in the World to win multiple Olympic medals.

Anna Segal

Whistler, BC

Anna is a professional skier from Melbourne, Australia. She competed on the international freeski circuit in slopestyle for 10 years and made her debut as an Olympic athlete in the 2014 Winter Olympics. She won gold in the 2011 FIS Freestyle World Ski Championships and X-Games 13. The Olympics would be the end of her competitive career though, as she made the switch to filming. She now resides in Whistler, BC, where she challenges herself in the backcountry.



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